Your Outdoor Oasis Awaits

2019-2021

A seasonal campaign designed to inspire customers as they prepare for warmer weather — highlighting new outdoor dining collections, furniture, BBQs, cushions, and decor through vibrant, inviting visuals and fresh styling ideas.

My Role

• Art direction and design for multi-channel seasonal campaign

• Designed a lifestyle-focused digital book featuring fresh home decor ideas, photography-led layouts, and PC Express / PC Optimum integration

• Developed still photography and stop-motion animations for social, showcasing the Life at Home Modernist Collection alongside playful summer treats

• Designed in-store signage featuring the Life at Home Tropical Day Dream Collection for the Home Decor section

• Collaborated with content teams, photographers, and marketing to ensure consistency across digital, social, and retail environments

Approach
I focused on creating a cohesive, sun-soaked visual language that balanced aspirational lifestyle imagery with real-world product storytelling. Each piece — from digital books to stop-motion to in-store signage — was designed to capture the spirit of summer and help customers imagine the possibilities of their own outdoor spaces.

Impact
This multi-season campaign became a key part of Superstore’s spring and summer rollout, driving customer excitement and reinforcing the brand’s Life at Home collections across channels — from social to in-store.