Your outdoor oasis awaits

2019-2021

Building excitement with each Spring/Summer season through showcasing the newest Outdoor dining collections, outdoor furniture, BBQs, cushions, and tabletop decor. Offering inspiration in colourful prints and patterns, as customers prepare for the warmer weather.

 

Digital Book

Designed a lifestyle digital book with a strong photography focus including fresh ideas for home decor, stop-motion animations, and PC Express and PC Optimum integration. Images were also integrated into social media campaign.

 

Animation

Showcased the Life at Home Modernist Collection alongside fun and playful summer treats in a stop-motion animation for social channels.

 

Signage

Displayed the Life at Home Tropical Day Dream Collection as signage located in the Home Decor section of the store.

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Spring Digital Book Teaser Post

Spring and Outdoor Living Campaign

  • Art Direction and Design

    Julienne Diva

  • Photography

    James Tse

  • Food Styling

    Matthew Kimura and Ashley Denton

  • Prop Styling

    Andrea McCrindle

  • Copywriter

    Cathy Barbarossa

  • Shared on

    Superstore.ca, Pinterest, Instagram, Facebook, Digital Flyer and Signage

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