The Workplace Affirmation Deck
2023
🥇The top-selling product on Girlboss.com
We wanted to create a tangible, useful tool to help our community navigate whatever they might be feeling. This is an affirmation deck for every kind of day at the office—from the one you'll never forget to the one you'd rather not remember and all those “meh” days between. Consider it an emotional toolkit to bring clarity and purpose to your workday, whenever you need it. The cards are here to help you acknowledge and address whatever you might be going through: from a creative slump to a sudden urge to quit your job.
My role in this project was to execute the design research, art direction, design and packaging of the deck as well as the development of launch assets including UI for e-commerce, landing pages for Girlboss.comm, and social media templates for 1.8M followers on Instagram.
What’s inside: 5 emotions, 10 cards each. Plus, a stand to keep your go-to card top of mind.
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When you’re feeling unstoppable
Cards to motivate, drive and energize you.
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When you’re craving change
Cards to test your curiosity and appetite for risk.
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When you’re feeling uncertain
Cards to help you know your value.
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When you f*cked up
Cards to offer reassurance, perspective and comfort.
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When you just can’t even
Cards to take the pressure off.
After speaking with hundreds of entrepreneurs, founders, CEOs and freelancers, one thing became clear: mindset is everything. And we all have days when we feel like a success in the morning and failure by the afternoon.
— Girlboss.com
The Workplace Affirmation Deck
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Art Direction and Design
Julienne Diva
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Photography
Michael Kazimierczuk
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Copywriting
Liz Guber