The Workplace Affirmation Deck

2023

🥇The top-selling product on Girlboss.com

A 50-card affirmation deck designed to help our community navigate the realities of modern work — from creative slumps to the urge to quit your job, and everything in between. A tangible tool for self-reflection, emotional clarity, and mindful breaks throughout the day.

My Role
I led the design research, art direction, visual identity, and packaging of the deck, creating a cohesive experience that extended beyond the product. I also developed the digital ecosystem for launch — including e-commerce UI, landing pages for Girlboss.com, and adaptable social templates for a 1.8M-strong audience.

Approach
This project was rooted in the belief that design can shape emotional connection. My goal was to create an approachable, thoughtful system — one that felt equally at home on a desk or in an Instagram feed. I worked to balance tactile appeal with strong visual consistency across print and digital, ensuring the deck resonated as both a standalone product and as part of the broader brand story.

Impact
The deck became an immediate favorite in the Girlboss community, sparking conversations around mental health at work and driving sustained engagement across platforms. This project deepened my experience designing multi-channel brand systems and creating work that blends emotional resonance with practical function.