Go with the Flow

2021

A digital content series designed to spark honest, unfiltered conversations about menstrual health — a topic still often considered taboo in professional spaces. The series featured founders, activists, and members of the Girlboss community, helping normalize period talk at work and beyond.

My Role

• Thoughtful curation of images to leverage the collaging aesthetic and unify the visual storytelling

• Developed a cohesive visual system to unite three distinct period-focused stories across platforms

• Collaborated with content, editorial, and social teams to ensure messaging aligned with Girlboss’ voice and values

• Designed creative assets for social, editorial, and web to drive engagement and spark conversation around menstrual health within the Girlboss audience

Approach
The goal was to create a design system that could balance bold, attention-grabbing visuals with empathetic storytelling — helping to destigmatize the conversation while feeling approachable and true to the Girlboss brand.

Impact
The series generated meaningful dialogue around menstrual health within the Girlboss community and helped position the brand as an advocate for inclusion, wellness, and workplace transparency.