Super Pretty Prices

2018

A brand campaign designed to highlight Superstore as a one-stop destination — from fresh produce to beauty essentials — showcasing the breadth and convenience of shopping for everyday needs in one place, all at accessible prices.

My Role

• Art direction for campaign visuals and storytelling

• Product curation across multiple categories (grocery and beauty)

• Collaborated with brand managers and vendors to select featured products

• Partnered with marketing teams to align creative direction with promotional goals

• Translated final assets into digital formats for web ads

Approach
I focused on creating a cohesive visual story that balanced lifestyle warmth with promotional clarity — ensuring that the product range felt both aspirational and approachable, while reinforcing Superstore’s brand as a trusted, affordable one-stop shop.

Impact
The campaign reinforced Superstore’s positioning as a multi-category destination, driving awareness of both the breadth of offerings and the value-driven price points across seasonal and evergreen products.