Beauty for Every Season

2019 / 2020

Inspire customers to explore Superstore’s broad beauty assortment year-round, highlighting minimalist-friendly products — from skincare and cosmetics to hair and body care essentials.

My Role

• Art direction for campaign look and feel

• Collaborated with brand managers and vendors including L’Oréal, Essie, Sally Hansen, CoverGirl, and Rimmel to select hero products for the shoot

• Partnered with marketing teams to align creative with promotional strategy

• Design final campaign assets into digital and print formats for rollout on Superstore.ca, Pinterest, Instagram, Facebook

Approach
Created a visual story tailored to each season. Used textures, seasonal lighting, and minimal props, and styling to position the products as approachable essentials, especially for the makeup minimalist.

Impact
Elevated awareness of the season’s product lineup, offering customers simple, inspiring ways to engage with new releases and reinforcing Superstore’s position as a destination for accessible beauty.