Girlboss 2.0 Brand Guidelines

2022

Following the 2021 Girlboss rebrand, we developed a comprehensive 50+ page brand bible to establish a unified and flexible identity system. The goal was to ensure the brand could be applied consistently across marketing, social, and creative — while still allowing space for future growth and creative interpretation.

My Role

• Evaluated real-world use cases of the refreshed brand across campaigns and content

• Defined, refined, and documented brand guardrails for consistent application

• Developed visual frameworks for logo usage, color, typography, layout, and social media systems

• Collaborated cross-functionally to align creative outputs with strategic brand goals

Approach
The challenge was to distill a highly expressive and layered brand identity into clear, adaptable guidelines — ensuring both consistency and creative flexibility. I worked to translate abstract brand principles into actionable design systems that could be easily applied by internal teams and external partners.

Impact
The resulting brand bible became the foundation for all Girlboss creative output, helping streamline collaboration, maintain visual integrity, and support a cohesive brand experience across platforms.