Girlboss 2.0 Brand Guidelines

2022

Following the rebrand of Girlboss in 2021, an extensive 50+ page brand bible was developed to outline the rules around the use of brand elements (including logo, color palette, typography, and more) and demonstrate how they come together to visually communicate the brand and create a unified identity. Its purpose was to establish a coherent and consistent brand expression. Ensuring that the Girlboss brand is communicated correctly internally and presented consistently to its audience promoting a recognizable and reliable brand identity. 

The challenge was to distill a visually complex brand into a visual language that could be expressed in various forms of marketing, creative and social media. My role was to observe the use of, and apply the current branding in creative use cases to develop the brand guardrails, and simutaneously develop new ones.