Ho-Ho Holiday Toys

2021

A holiday campaign designed to inspire gift ideas and spark curiosity for Superstore’s wide assortment of toys — featuring beloved brands like Barbie, L.O.L. Surprise Dolls, LEGO, Marvel, Advent Calendars, Mystery Boxes, and more.

My Role

• Art direction and design for the holiday Toy Digital Book

• Worked closely with Brand Managers and vendors to ensure inclusion of an extensive toy list and accurate brand representation

• Organized creative themes and layouts to ensure all key toys were highlighted within the campaign narrative

• Developed a photography-focused layout that aligned with the 2021 Holiday Campaign’s visual style, color palette, and theme

• Integrated PC Express and PC Optimum offers into both digital and social assets

• Adapted and extended imagery for use across social campaigns and promotional materials

Approach
I designed the campaign to balance holiday wonder with clear product storytelling, using playful composition, warm seasonal tones, and inviting imagery to showcase the breadth of Superstore’s toy selection while staying true to the overall holiday brand aesthetic.

Impact
This campaign drove excitement and helped position Superstore as a go-to destination for holiday toy shopping — uniting digital, social, and in-store experiences for a cohesive seasonal rollout.