Your Beloved Food Brands

2019-2020

A campaign designed to encourage families to stock up on trusted national food brands, while inspiring new ways to enjoy snacks and meals through creative “vendor food hacks.” The goal was to highlight great deals and spark fresh ideas for hosting and family time.

My Role

• Art direction and design for campaign visuals

• Researched food hacks and curated product pairings to ensure visual and thematic cohesion

• Collaborated with vendors and marketing teams to align creative with promotional offers

• Styled and designed food hack concepts for use in digital, print, and in-store assets

• Ensured visual consistency across social, web, and flyer placements

Approach
I focused on creating playful and unconventional food hacks that pushed beyond traditional grocery advertising — blending bold compositions with simple, family-friendly ideas. Each visual was designed to inspire both purchase and creativity in the kitchen.

Impact
The campaign offered parents an easy, inspiring way to rethink classic snacks and meals, while reinforcing Superstore as a destination for both savings and ideas.